The world of wine is a magical world.
Even as a child, I ran around the family winery and tried to understand how all the different smells were created just from the grapes growing in the vineyard.
As I grew older, I realized that it wasn't enough for me to just understand how they were made, I wanted to make them myself.
This is how I began my journey from the vineyards to university and from there to a master's degree in oenology - the art and science of winemaking.
Wine is not just a drink. It is an art and a science and a pleasure.
It enhances every moment of life, with and without food, simply from the richness of the aromas it imparts.
And therefore, in my opinion, there is no gift as beautiful and delightful as a bottle of wine.
After years of winemaking in Israel, the professional management of the Zar for You chain allows me to choose for my customers the best wines in every price category, while emphasizing Israeli boutique wineries that are exemplary of Israeli agriculture.
Irit











